Charles and Keith Philippines – Making luxury more affordable

by jiatongma

Nov 25 2022

The world of fashion, in today’s time, is dependent on rapidly changing trends. So many celebrities flaunt their latest designer collections, and fashion shows bring enticing new designs to the world every day. This means that style-conscious individuals are always on the lookout for the next big thing that would make them stand out. This creates a need for the fast-fashion industry. And if there is one company that has proven, time and again, that they understand this need and not only have what it takes to fill this gap but also make designs that are relevant to its customers, it is Charles and Keith.

Charles & Keith is the go-to brand for the people of fast fashion culture as well as for those who are looking for luxury at an affordable price. They make high-quality, stylish designer footwear and accessories that include the ever-popular and luxurious Charles and Keith bags, eyewear, and beautiful jewelry designed to cater to the appeal of modern Asian women.

With so many Charles & Keith stores in the Philippines, now you can get your favorite Charles & Keith bag or footwear near home.

Why is Charles and Keith so popular?

The popularity of Charles & Keith can be estimated by the fact that since its inception in 1996, it has hoisted its flags in the international market of fast-fashion footwear and accessories in mere 26 years. One reason for their popularity is their first-mover advantage in the E-commerce space. They were among the first to sell its items to millions of customers online. In this section, we have listed a few of the many reasons why Charles & Keith is so popular in fashion.

Appealing designs

Charles & Keith products are instantly recognizable for their highly sophisticated, elegant, and stylish designs. The brand focuses on the high standards of its designs, which are brought to life by its well-trained designers.

Charles & Keith designers don’t just sit in their workshop; rather, they travel the world and attend fashion shows throughout Europe to understand and recognize the taste of their customers and anticipate the demand for certain designs.

They also hire local staff who can understand the minds of natives to make appealing designs relevant to their customers. They introduce about 15 – 20 new designs in their stores every week. Every season or occasion, there is something for everyone at Charles & Keith.

Due to these reasons and the fact that Charles & Keith is so well in touch with the taste and demand of their customers, Charles & Keith is very popular. Their focus on appealing designs is one of the many reasons why people are in love with Charles & Keith.

Focus on high quality

Charles & Keith prides itself on being at the pinnacle of ‘affordable luxury’. And with luxury comes high quality. They not only focus on making sophisticated and stylish accessories and footwear but also high-quality items. But they do not trade quality for a high price. Charles & Keith positions itself in the market as an affordable luxury brand, where people from medium to high incomes come looking for the latest in the fashion world.

Due to their trendy designs and high quality, Charles & Keith has cultivated a sense of trust in their customers. This makes them extremely popular among individuals involved in the fashion world.

Brilliant social media marketing

Charles & Keith has a strong social media following of its loyal customer base and people who aspire to own luxurious Charles & Keith shoes or bags. Their social media feed is sartorially curated, which reflects their fashion aesthetics.

They also constantly share celebrities and influencers wearing signature Charles & Keith heels or handbags. This brilliant social media marketing keeps Charles & Keith fresh in people’s minds, further increasing their popularity.

Focus on the shopping experience

Charles & Keith provides a sensory shopping experience, from the location of their outlets to the pleasant in-store vibe. They convey a world-class fashion and innovation culture through careful curation of their display and service.

Their stores are decorated with minimalistic colors, clean lines, marbled walls and flooring, wide aisles, and bright lights. Whichever of the many Charles and Keith PH branches you visit, they convey a similar experience, from the same fragrance in stores to the welcoming sound ambiance.

The Charles & Keith stores in the Philippines are the most prominent locations for easy accessibility and high footfall. Visit the Charles & Keith Philippines website, or search Charles & Keith near me, to find one near you!

Brand Strategy

Charles & Keith has a unique brand strategy that aligns with their vision of being the most admired fashion-forward company. Their motto is to transform the latest trends into accessible fashion. Charles & Keith are highly popular for their trendy yet affordable designs that are fresh off the runway.

Charles & Keith was founded to empower women worldwide, enabling them to express themselves freely through fashion. This mission culminates in their highly appealing designs of footwear and accessories. They also support many social and environmental causes like the United Nations Entity for Gender Equality, Breast Cancer Foundation, and World Wide Fund for Nature.

This further strengthens their popularity in fashion, making them a sensible and sustainable brand.

Growth under the wing of Louis Vuitton

Charles & Keith had a breakthrough in 2011 when the brand sold 20% of its equity to the French conglomerate LVMH Group. This further solidified their standing in the ‘affordable luxury’ space, bringing the luxury and appeal of Louis Vuitton to the fast-fashion world at an affordable price point.

So far, we have not scratched the surface of why Charles & Keith is so popular. You must try their products to understand their feelings and truly understand their brand’s appeal.

Is Charles & Keith a Filipino brand?

Charles & Keith is the brainchild of two brothers, Charles Wong and Keith Wong, who established Charles & Keith as a Singaporean fashion house of luxury goods. Charles & Keith is a Singaporean brand. Although Charles & Keith is not a Filipino brand, they have several outlets throughout the Philippines.

Charles & Keith Stores in Philippines

There are many Charles & Keith PH branches that you can find throughout the country at the most accessible and prominent of locations.

Here are the locations of Charles & Keith stores in the Philippines:

  1. Charles & Keith store in Abreeza Mall – Space 1041, Level 1, JP Laurel Ave, Philippines
  2. Charles & Keith store in Lucky Chinatown Mall – Ground floor, Lucky Chinatown mall, 21 Reina Regente St. corner Dela Reina St., Binondo Philippines.

There are many more Charles & Keith Ph stores that you can find on their website.

Items that you can get at Charles & Keith

Charles & Keith makes footwear and accessories for women and kids. They aim to empower women to express themselves freely through fashion. They have four segments inside the Charles & Keith stores, which display their various luxurious collections.

Charles and Keith shoes

They are well known for their trendy and luxurious footwear designs, which include the ever-famous Charles & Keith heels and sophisticated Charles and Keith sandals. They also offer a selection of flats, boots, espadrilles, loafers, mules, pumps, sneakers, and wedges.

Charles and Keith bags

Charles & Keith offers luxurious hand-carried bags for women. From the Charles and Keith wallets to the Charles and Keith sling bags, they offer a variety of bags. Their collections include cardholders, trendy backpacks, crossbody bags, clutches, handbags, tote bags, satchel bags, wristlets, and wallets. Don’t forget to check out the stylish Charles and Keith shoulder bags and the Charles and Keith bucket bags that offer the most luxurious feeling at an affordable price.


They also offer unique accessories, like bag straps, belts, earrings, necklaces, rings, sunglasses, phone cases, key chains, etc. Visit a Charles & Keith store in the Philippines today to find the one you love.


Charles & Keith also offers a line of shoes and bags for babies, toddlers, and young girls. Why should only mothers and adults have stylish clothes when Charles & Keith offers fashion for all?

Shop Charles & Keith Philippines with Atome Card

Now you can buy your favorite products from Charles & Keith stores in the Philippines with Atome Card.

Atome Phillippines has launched the Atome Card to enable cardholders to buy now, pay up to 45 days later everywhere Mastercard is accepted. Apply for the physical and/or virtual Atome Card with no minimum income requirement. You can use the physical Atome card to buy from all offline and online merchants who accept Mastercard—including Charles & Keith. With the Virtual Atome card, you can also shop from online stores.

buy Charles and Keith Philippines with Atome Card

Besides buying Charles and Keith items with the Atome Card, you can download the Atome app to split your daily shopping into interest-free installments. Apply for your Atome Card right now!

Apply for Atome Card
Apply for Atome Card


Charles & Keith is a fast-growing brand that has dominated the fast-fashion and ‘affordable luxury’ world. Their unique, sophisticated, and stylish designs are bound to make you fall in love with them. With several Charles & Keith stores in the Philippines and the convenience of buying your favorite products with the Atome Card, now you can get your favorite Charles & Keith bags.

Main keywords of the article:

Pay in 3 or 6 months with Atome Card
Copyright 2023 Atome. All rights reserved.
Corporate Name

Neuroncredit Financing Company Inc.

SEC Registration Number


Certificate of Authority to Operate a Financing/Lending Company (CA) Number


Please ensure that you have read and understood the terms and conditions of the service
prior to obtaining the product.