Atome has been named the #1 Most Popular BNPL App in Asia, ranking first by monthly active users at the 2025 edition of the Sensor Tower APAC Awards.
With a user rating exceeding 4.5 stars and 96.4% growth in 2025, Atome’s strong momentum reflects rising consumer trust and adoption across the region.
Launched in Singapore in late 2019, Atome has grown rapidly over the past seven years to become the #1 BNPL app in Asia, according to monthly active users — a testament to its disciplined expansion and deep localisation across key markets Singapore, Malaysia, Indonesia, Thailand and the Philippines.
As the leading APAC-origin BNPL app globally, Atome powers fair and responsible credit from daily essentials to aspirations — and has expanded beyond BNPL into cards, savings, insurance and lending. By combining technology, data-driven risk management and seamless user experience, Atome continues to make flexible credit more accessible, transparent and empowering for millions of consumers across Asia. Other notable APAC winners: Deepseek (AI Assistant), Didi (ride hailing), Lalamove (delivery), Glints (career), Shopee (shopping), Moo Moo (investment), Olive Young (beauty) and Traveloka (travel).
Sensor Tower APAC Awards
The Sensor TowerAPAC Awards is an annual recognition honouring apps from APAC publishers that demonstrate exceptional performance and measurable impact within the mobile ecosystem.
Grounded in Sensor Tower’s independent market intelligence and global app performance data, the awards are widely regarded as a benchmark for mobile industry leadership in the region. Winners are selected through Sensor Tower’s proprietary evaluation framework, assessing metrics such as downloads, active users, growth momentum, sustained engagement and category leadership across regional and global markets.
As a trusted authority in mobile app intelligence, Sensor Tower’s insights are referenced by leading publishers, investors and media worldwide. The APAC Awards reflect data-validated performance leadership – recognising companies that are not only scaling rapidly, but shaping the future of their respective categories across Asia-Pacific and beyond.
